My Niche - Scottish Heritage Advocate

"Scottish Heritage Advocate" - I'm excited to be incorporating this phrase into my mission as I look ahead to 6 months in Scotland this year. I have been working for awhile to define my niche, amid a wonderful and talented variety of Scotland content creators who all do great things for Scotland with their own unique insight and flavor. This morning, a succinct description of my niche came to me - I am a passionate advocate for Scottish heritage. My mission is to use my platform to promote Scottish heritage projects.​ Amazing sites, collections, and projects suffer severely from underfunding and underexposure, leaving them vulnerable and unappreciated. This is such a shame and detriment to the preservation, promotion and discovery of Scottish heritage.

Facebook recently notified me that they have identified this page as high reach. I intend to use that reach for good, and am absolutely delighted to have your eyes and ears :) If you run or know of a project that could benefit from some exposure, consulting, funding etc, please feel free to get in touch to see if a collaboration with me could be of benefit. Or if you run a business that has history you would like to promote. I believe such collaborations will be of high value for your projects, for my goals of content creation and pursuing postgrad studies at a Scottish university, and most importantly for the benefit of people around the world who are keen to learn as much as they can about this amazing country.

But with high reach and promotion comes increased responsibility. This needs to be done with care and the utmost respect for Scotland's treasures. I have worked hard to promote a sustainable and responsible approach to exploring, and I will carry that same care and respect into all of my collaborations.

Heritage collaborations can take many forms:

🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scottish Wanderlust meetups, such as the one I held with The Govan Stones Project last year. We had coffee and cake and a presentation from Professor Stephen Driscoll from University of Glasgow, and we all drooled over the incredibles collection of Viking hogback stones, carved stones, and the Govan sarcophagus. I'm looking for locations to hold meetups in 2020 around the country and it could you be your project that hosts a meetup next :)

🏴󠁧󠁢󠁳󠁣󠁴󠁿 "Test driving" publications, apps etc. Scotland has many great booklets, apps, displays, named trails etc that I have tried out on the ground and have identified simple ways that would make them a bit more user friendly and marketable to a wide variety of demographics.

🏴󠁧󠁢󠁳󠁣󠁴󠁿 Exposure - to get right down to basics, sometimes all you need is just good old fashioned exposure. If you've got a dig going on, or a presentation, or fundraiser, or a new publication or app, or a site that has been open for years and just needs some exposure from a visit and blog highlighting it, give me a shout!

🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scouting - I know you're busy, and you know I don't mind getting dirty! I'll happily go on solo assignment or join you in checking on sites, or scouting them out.

Shoot me a message or an email to if you would like to discuss a collaboration!

(Photo: Me looking like a kid in a candy shop in one of my favorite places - the hillfort on Mither Tap, Bennachie. Bailies of Bennachie does a wonderful job of promoting the heritage around this beloved Aberdeenshire hill ❤️)

More about My Mission

My mission is to create content that brings attention to Scottish heritage, culture and history, and unite people around the world in their love for Scotland. I believe these things offer value. While I do enjoy this passion very much, it still comes with sacrifices and isn’t cheap. I spend a LOT of time researching, writing, and photo processing to bring my stories to you. But I do not want to charge for my content. Thats part of the big picture is to make it accessible to everyone and get more people interested in these things! So any contributions, either one time or monthly, help me offset these costs. Here are ways to help, thank you for reading :)


🏴󠁧󠁢󠁳󠁣󠁴󠁿 PayPal.Me/lillyhurd

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